Damien A -- Blogmeister

This is a space for adult students of grade 10, 11 and 12 English Language Arts to communicate about what and how they are learning, both in and out of class.

by Damien A

teacher: Jody Ferguson

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Blog #7 Based on all we've learned and my own personal views, I feel today nearly everything concerning our lives is influenced by marketing and advertising. I believe that identity is something that is constructed over a period of time and can constantly be updated and changed throughout our younger years, but tapers off as we age. As a result, it is young people who will be be the most influenced by the imagery from the marketers and advertisers. When considering how much time adolescence are in contact with the media, be it television, magazines or the internet, it is clear to see advertising and marketing are bound to have a large effect on an individual's identity.

While many people often focus on the negative effects of marketing and advertising, I would like to focus on the fact that there are also positive attributes. Take for example public service announcements. Where would M.A.D.D. be without their hard hitting commercials that puts a positive influence on our youth by teaching them not to drink and drive? Let's also not forget those great anti-drug commercials which create memorable slogans like, "Just Say No". There are also the many controversial anti-smoking advertisements being shown today to curb and prevent addiction. When we include other educational broadcasts about health, disaster prevention and emergency preparation instructions for the public, it seems obvious advertising is a two-way street. In conclusion, the effects on an individual's identity can be both positive and negative depending on what is being advertised. Like it or leave it, one thing is for sure, advertising is here to stay.

Article posted June 1, 2012 at 07:58 PM • comment • Reads 129 • see all articles

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