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Commercial findings
In my studies on the commercials i found that visual appeal, sounds, and descriptive words have a lot to do with selling the product. All the commercials i watched had bright colors, stylish clothes, good looking kids, and happy music. I also noticed that if its something for girls they usually have girl announcers and bright colors like pink. If the commercial is intended for boys it has dark colors like brown and black. What hooks the audience is very important too, if you can't get someone interested they won't watch the commercial.
Article posted March 12, 2008 at 01:10 PM •
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