I made this shoe because basketball is my favorite sport and I wanted something that expresses me. This add was supposed to reach out to kids my age that like basketball, but I also made these shoes so that they can be used for usual shoes. I made the hoop upside down because the shoes can "defy gravity" which i meant as they can make you jump higher. The hoop is upside down is because that is the only way I could think of "defying gravity"