American kids will see an average of nine minutes and 14 seconds of commercial advertisements per hour while watching Nickelodeon and the Cartoon Network between 8 a.m. and 1 p.m. on a Saturday morning.
At age of six months, when babies are first saying mama… They are also forming the mental images of corporate logos..McDonald’s golden ($$$$) arches….
Babies are forming Brand Loyalty at age of 2…
At age of 3, before they can read, they are asking for specific brands...
“children and adolescents are attractive consumers: teenagers spend $155 billion/year, children younger than 12 years spend another $25 billion, and both groups influence perhaps another $200 billion of their parents' spending per year” (Quart, page 111)
Quart A. Branded: The Buying and Selling of Teenagers. Cambridge, MA: Perseus; 2003
338,000,000,000 dollars ÷ 900,000 brands to sell= fierce competition
Scary: Research has shown that young children—younger than 8 years—are cognitively and psychologically defenseless against advertising. How many have you
$15-17 billion is spent by companies advertising to children in the US. Over $4 billion was spent in 2009 by the fast food industry alone.
Violence in video games is a subject that has become a hot topic. Some feel there should be more regulation of violence in video games. Some have called for banning violent games for children. In California a board of censors has been proposed and the Supreme Court of the United States recently heard arguments for and against creating a censorship bureau.
The case turns of whether video games are protected under the 1st Amendment and whether that protection should be suspended in favor of protecting children from violent video content.
The ruling will be an important ruling for an industry that is larger than the Television and Movie industries in America. $$$
“Personally, I would rather not see the government censor for the sake of children.
Parents are supposed to censor for their children and expecting the government to babysit our children is lazy, irresponsible and far more dangerous than the violence contained within the video games.” Parents like to pass the buck.
It’s easy to tell a child “Sorry, the law makes it illegal to buy that game for you”. It’s not so easy to say “I don’t think that game is suitable for someone your age”. We always like to blame someone else for depriving children…
The biggest difference between violence in video games and TV / movies is that the violence in a game is controlled by the player. In the player’s mind, he or she is committing the act of violence. In a show or movie, the viewer is not a participant in the violence, they are a spectator. Games are great because of their “immersiveness” and that is also what some feel makes them more dangerous than seeing violence on TV or in a movie.
radio, magazines, newspapers, film, podcasts, web pages, blogs, phone, iPod, video games, movies, TV Shows, music, music videos, bus inside, cars, billboards, brand clothes kids wear = media channels