It seems as though Facebook is going to have a substantial boost in commercials. This seems like a more annoying but I doubt it will be a large problem. In fact even though is valued at 75-100 billion the revenue last year was 3.7 billion dollars. This is probably why they are instilling more commercials they are not even making a fraction of other large CEO's.
Check out the article.
Vega, T. (2012). Substantial Growth in Ads is on the Way to Facebook .nytimes.com . Retrieved from http://www.nytimes.com/2012/03/01/business/media/facebook-paves-way-for-huge-growth-in-advertising.html?_r=1&ref=technology