The focus of the article is to convey the thoughts of famous blogger Jeff Jarvis who had an epiphany while flying trans-atlantic last month.  Mr. Jarvis thought that to make your aviation experience both more productive and enjoyable, airline passengers should have the ability to select their seatmates.  Agreeing with his thoughts the Dutch airline KLM has launched a program they call Meet and Seat.  This program allows passengers to upload details from their Facebook or LinkedIn profiles to determine the most compatible seatmate. After you have determined the amount of information you would like to provide KLM will respond back with a hypathetical seat map for you. It is then the passengers responsibility to select an appropriate seat for themselves. Numerous airlines have attempted similar programs in the past with limited success.

This article was very interesting to me becuase last year I did a project on online combatibilty surveys and how they worked with online dating sites, and this article immediately reminded me of this.  Also, this article was interesting to me because I have had bad experiences with seating on planes in which I have had to sit next to noisy children and rude business men.  Finally, I am extremely curious about the possible success of this program and the large impact it could have on the field of commercial aviation.