There are many tools that poets use to have a special effect on their poem. Some of them may use emotion while others may use tone or a story. Emotion can be used to make the reader feel what the poet or character in the poem is feeling. Tone is also a big part in poetry because if the tone is very angry then the reader will likely read the poem as angry. In the "Highwayaman", when he is angry that Bess died the tone gets more angry and you read it as if you are angry.